Web Performance Expert,
Technical SEO Specialist — Elena David
Elena David is a web performance expert, technical SEO specialist and SEO coach helping businesses improve visibility, speed, crawlability and organic growth.
She works at the intersection of Core Web Vitals, technical SEO, search visibility, user experience and AI-assisted optimization.
Available in 🇬🇧 English | 🇷🇺 Русский | 🇫🇷 Français
From frontend development to technical SEO
Before becoming an SEO consultant, Elena worked in frontend development and web integration. This technical background gives her a practical understanding of how websites are built, rendered, crawled, indexed and experienced by users.
Her SEO approach goes beyond keywords and content advice. She analyzes HTML structure, crawl paths, indexability, redirects, structured data, Core Web Vitals, Critical Rendering Path, CSS delivery, JavaScript impact, image performance and page experience.
This combination of frontend knowledge and SEO expertise helps identify not only what is wrong, but why it happens and how to fix it realistically.
SEO, GEO and web performance services
Elena offers classic SEO consulting services, including technical audits, on-page SEO optimization, content strategy, internal linking, indexation analysis and organic visibility improvement.
She also supports brands with GEO — Generative Engine Optimization — helping them structure content, entities, expertise signals and website architecture so they can become easier to understand and reference by AI search systems and large language models.
Her web performance work focuses on measurable improvements to user experience through Core Web Vitals, LCP, INP, CLS, render-blocking resources, CSS and JavaScript performance, image optimization, font loading, third-party scripts and performance prioritization.
Technical SEO
Crawlability, indexation, site architecture, redirects, canonicals, structured data, JavaScript SEO and internal linking.
Web Performance
LCP, INP, CLS, Critical Rendering Path, CSS delivery, JavaScript impact, image optimization, fonts and third-party scripts.
GEO and AI Search
Entity clarity, topical structure, expertise signals and content formats designed for AI-driven discovery.
SEO coaching for teams and individuals
Alongside SEO and GEO consulting, Elena offers SEO coaching for marketing teams, content teams, founders, freelancers, junior SEO specialists, web designers and professionals who want to understand SEO more clearly and apply it with confidence.
Sessions can cover technical SEO, content optimization, Core Web Vitals, AI-assisted SEO workflows, SEO audits, internal linking, website architecture and practical prioritization.
A practical and measurable SEO approach
Elena’s consulting style is analytical, structured and educational. Every recommendation is connected to a clear objective: improving search visibility, strengthening user experience, reducing technical friction and supporting sustainable organic growth.
Technical SEO audits
Technical audits identify crawlability, indexation, canonicalisation, redirect, sitemap, rendering and on-page issues that may prevent important pages from being discovered, understood or ranked correctly.
Core Web Vitals analysis
Performance analysis focuses on real user experience signals such as LCP, INP and CLS, with practical recommendations to improve loading speed, responsiveness and visual stability.
Content strategy and topical authority
Content recommendations help structure topics, pages and keyword intent into a clearer editorial system that supports topical authority and captures more qualified organic demand.
Internal linking and site architecture
Site architecture reviews clarify how pages connect, where internal links should be strengthened and how strategic pages can receive better crawl paths and contextual support.
Structured data recommendations
Structured data guidance helps search engines interpret key entities, page types, FAQs, products, services, reviews, breadcrumbs and other important website information more accurately.
GEO and AI search visibility
AI search recommendations help make your content easier to understand, cite and retrieve in generative search experiences, answer engines and AI-assisted discovery journeys.
Clients and brands supported during my career
During her career, Elena has supported or contributed to SEO and web optimization projects for international brands across agency, corporate, partner and consulting environments.
Clearer direction,
more confident SEO decisions.
“I had plenty of SEO data but no clear direction. After the first coaching session, I understood which issues mattered, what to ignore and what to work on next.”
“The support was practical and specific to our website. We were not handed a generic checklist—we worked through the decisions that were blocking our team and left with a realistic plan.”
“The greatest value was learning why each recommendation mattered. Our internal team became faster, more independent and much more confident when reviewing SEO work.”
Why work with Elena David?
Elena combines the mindset of a technical SEO specialist, the practical experience of a former frontend developer and the clarity of an SEO trainer.
She does not treat SEO as a checklist. She treats it as a long-term system where technical quality, content relevance, web performance, user experience and authority signals reinforce each other.
For businesses
Clearer priorities, stronger technical foundations and more reliable SEO execution.
For teams
Better SEO understanding, stronger collaboration and clearer communication with developers.
For individuals
Practical coaching that turns SEO from a confusing topic into a skill you can actually use.
Need clearer SEO priorities?
Book your SEO coaching session to clarify what to fix first, what to ignore and how to turn SEO recommendations into practical action.
Sessions are designed to help teams and individuals understand SEO decisions more clearly, prioritize with confidence and move from audit findings to implementation.
Frequently Asked Questions
SEO coaching is personalised guidance that helps you understand what is limiting your website, decide what to prioritise and improve SEO with expert support.
SEO coaching gives you direct access to the person guiding the strategy, more transparent recommendations and support adapted to your priorities.
Yes. Elena supports technical SEO, web performance, Core Web Vitals, crawlability, indexation, structured data, internal linking and implementation prioritization.
GEO, or Generative Engine Optimization, focuses on making a website, its entities and its content easier for generative search engines and large language models to understand and reference.
SEO Guides and articles by Elena David
Build a faster,
clearer SEO system.
Contact Elena David for technical SEO, GEO, web performance consulting or SEO coaching for your team.